WITAP is currently working to complete 10 projects. The projects were chosen to align with the Travel Demand Generator Model, which states that Research should drive the Product, which should drive the Brand, which drives the Marketing, which ultimately drives the Demand. Therefore, WITAP’s initial projects fall under the first 3 categories; Research, Product, and Brand.
Research >> Product >> Brand >> Marketing >> Demand
| Project | Project Lead(s) |
| Research | |
| #1 Cultural Heritage documentation of the coastal islands | Gordon with LCAHS committee (Mike and Allison) |
| #2 Archaeological survey of the coastal islands | Gordon with LCAHS committee (Mike and Allison) |
| Product | |
| #3 Deliver experiential tourism product workshop and market readiness assessment | Erin Hume lead – Stephen Flemming, Gayle and Meryl to help |
| #4 Deliver tourism development workshops utilizing applicable successes | Molly and Ryan |
| #5 Viewing look offs and land route guide | Maria Jacobs with Stephen Flemming and Dolores Wilmhurst. Gayle and Matt/Carrie |
| #6 Essential visitor services strategy | Sandy with Karen Wenaus, Molly Connors, and Steven Novak as well as Matt/Carrie |
| #7 Assess links for arts, culture and wilderness areas | Karin and Marike with help from Sandy, Matt/Carrie |
| #8 Ecological and recreational assets/usage inventory of the coastal island and key headlands | Ross and Peter |
| Brand | |
| #9 Target market profiles, branding and visual identity | Cindy and Ryan |
| #10 Design branded website, marketing and social media strategy | Ryan and Cindy |