• Skip to primary navigation
  • Skip to main content

Wild Islands Tourism Advancement Partnership

  • Home
  • Current Projects
    • Master Development Plan
    • Oceanarium
    • Research
    • Product
    • Brand
  • Learn More
    • Background
    • Working Group Members
    • Timeline
    • Strategic Plan
      • 1 Executive Summary
      • 2 Background and Context
      • 3 Strategic Approach
      • 4 Strategic Priorities and Actions
      • 5 Appendices
        • Appendix A – The Musquodoboit Harbour-Sherbrooke STEP Working Group
        • Appendix B – SWOT Analysis
        • Appendix C – Tourism Nova Scotia Visitor Statistics
        • Appendix D – Timeline of STEP Working Group Activities
        • Appendix E – Community Consultation #1 Inputs
        • Appendix F – Wild Atlantic Way Positioning/Brand Best Practice
        • Appendix G – The Tourism Nova Scotia Toolbox
        • Appendix H – Brand Creative Brief
        • Appendix I – Reference Documents Reviewed
  • Contact Us
  • Community Survey
You are here: Home / Current Projects

Current Projects

WITAP is currently working to complete 10 projects. The projects were chosen to align with the Travel Demand Generator Model, which states that Research should drive the Product, which should drive the Brand, which drives the Marketing, which ultimately drives the Demand. Therefore, WITAP’s initial projects fall under the first 3 categories; Research, Product, and Brand.

Research >> Product >> Brand >> Marketing >> Demand

Project Project Lead(s)
Research
#1 Cultural Heritage documentation of the coastal islands Gordon with LCAHS committee (Mike and Allison)
#2 Archaeological survey of the coastal islands Gordon with LCAHS committee (Mike and Allison)
Product
#3 Deliver experiential tourism product workshop and market readiness assessment Erin Hume lead – Stephen Flemming, Gayle and Meryl to help
#4 Deliver tourism development workshops utilizing applicable successes Molly and Ryan
#5 Viewing look offs and land route guide Maria Jacobs with Stephen Flemming and Dolores Wilmhurst. Gayle and Matt/Carrie
#6 Essential visitor services strategy Sandy with Karen Wenaus, Molly Connors, and Steven Novak as well as Matt/Carrie
#7 Assess links for arts, culture and wilderness areas Karin and Marike with help from Sandy, Matt/Carrie
#8 Ecological and recreational assets/usage inventory of the coastal island and key headlands Ross and Peter
Brand
#9 Target market profiles, branding and visual identity Cindy and Ryan
#10 Design branded website, marketing and social media strategy Ryan and Cindy

© 2025 WITAP. All Rights Reserved. Website design by Bread & Better Small Business Solutions