WITAP is currently working to complete 10 projects. The projects were chosen to align with the Travel Demand Generator Model, which states that Research should drive the Product, which should drive the Brand, which drives the Marketing, which ultimately drives the Demand. Therefore, WITAP’s initial projects fall under the first 3 categories; Research, Product, and Brand.
Research >> Product >> Brand >> Marketing >> Demand
The development of businesses, eco-tourism, accessibility, visitor services, and “wilderness”, ecological, and recreational assets.
3. Deliver experiential tourism product workshops & assessments
To create awareness of experiential tourism products and their potential for creating additional income for established businesses and opportunities for new businesses.
4. Deliver local tourism development workshops using proven methods
To capitalize on the successful track record of tourism businesses in other areas of North America that have business models predicated on unique selling propositions (USP) similar in content. These workshops will provide access to the knowledge and experience of specific, relevant and successful tourism businesses.
5. Prepare island-viewing look offs and a water/land route-guide
To prepare a plan that includes an implementation budget for the phased development of an integrated route guide, directional signage and island-viewing look offs that will allow road-based visitors to better experience the islands without having to actually visit them.
6. Develop essential-visitor-services strategy
To develop a realistic strategy that will provide visitors with an essential level of fundamental services (clean washrooms, potable water, gas, food, information) throughout the area on a year-round basis no more than one hour apart by car together with full cell phone and wireless internet coverage.
7. Assess development opportunities for linking arts, culture and wilderness areas
To partner with Nova Scotia Environment and the Nova Scotia College of Art and Design to secure full funding for a comprehensive analysis of the opportunities for building sustainable opportunities for local economic development based on an exploration of the arts and “wilderness assets”.
8. Develop an inventory of the wild island assets
To conduct a comprehensive inventory of the ecological, natural heritage and recreation assets and usage of the islands and the key headlands that will provide the necessary information for a comprehensive integrated management plan that will support the sustainable economic development of the area.