1 Executive Summary
2 Background and Context
- 2.1 Introduction
- 2.2 Map of the STEP Project Area
- 2.3 Musquodoboit Harbour-Sherbrooke STEP Project Goal and Opportunity
- 2.4 Tools of Tourism Product/Experiential Development
- 2.5 Understanding the travel customer
3 Strategic Approach
4 Strategic Priorities and Actions
5 Appendices
- 5.1 Appendix A – The Musquodoboit Harbour-Sherbrooke STEP Working Group
- 5.2 Appendix B – SWOT Analysis
- 5.3 Appendix C – Tourism Nova Scotia Visitor Statistics
- 5.4 Appendix D – Timeline of STEP Working Group Activities
- 5.5 Appendix E – Community Consultation #1 Inputs
- 5.6 Appendix F – Wild Atlantic Way Positioning/Brand Best Practice
- 5.7 Appendix G – The Tourism Nova Scotia Toolbox
- 5.8 Appendix H – Brand Creative Brief
- 5.9 Appendix I – Reference Documents Reviewed